An Ideological Analysis of Defamation in Selected YouTube Videos: A Critical Discourse Analysis Study

The rapid growth of the Internet has an impact on many facets daily life, including social communication. prevalence defamation media platforms is a significant component this development. Through language, groupings fight among themselves and promote their own views. Discourse indicates ideology's influence based idea. This paper conducts critical discourse analysis in selected YouTube videos. study aims at examining way defamatory content published affects defamed person detecting hidden ideologies which motivate text producers to defame target individual. In order achieve study, researcher adopts model for sake analysing data from perspective analyses qualitatively acquire comprehensive understanding nature traits particular texts YouTube. collected are chosen three videos by Mr. Kevin J. Johnston. concludes that publications cover discrimination, prejudice, racism; these capable motivating harm someone general particular.